Content marketing for small business owners who want to attract new clients and achieve growth, without the confusion or time-suck.
Stop guessing. Start growing.
You’re juggling all the things, trying to attract new clients, grow your business,
and keep your marketing on track. But instead of feeling in control, you’re secretly:
Winging it, unsure what your audience really wants.
Scrambling to post something - anything - just to stay visible.
Overwhelmed by the endless content marketing tactics you’re told you "should" be doing.
And all you want is clarity:
✓ A plan that’s simple and intentional.
✓ Marketing that actually works for your business.
✓ The relief of knowing you’re not wasting time on the wrong things.
The good news? You don’t have to figure this out on your own.
I work with small business owners like you to cut through the endless noise and crap advice online.
Together, we create tailored, strategic, and impactful content that
attracts your ideal clients, builds trust, and converts them into loyal, happy customers.
What help do you need?…
Content strategy
Need a focused content strategy to engage your audience and drive results? From planning and creation to distribution and analysis, I'll help you develop content that stands out. We'll define your goals, build a content calendar, and optimise your content for maximum impact.
Copywriting
Whether it's websites, leaflets, social posts, newsletters, email campaigns or sales copy, let me take it off your hands, so you can focus on what you do best.
With extensive experience in writing copy that converts, I'll write marketing materials designed to get your customers and clients taking the desired action. ✌️
Brand messaging
Feel like you’re always struggling with what to say? Let’s fix that and craft messaging that speaks directly to your audience and makes you stand out from the crowd. From defining your brand’s purpose and values to nailing your unique value proposition, I’ll help you communicate with clarity and confidence so your brand connects with customers on a deeper level.
Email marketing
Let's turn those valuable leads into loyal customers. I'll craft personalised email campaigns that nurture relationships, drive engagement, and ultimately convert subscribers into repeat buyers. From welcome sequences to post-purchase follow-ups, I'll guide you every step of the way.
⚡Word on the Street⚡
-
![Testimonial for content marketing coaching]()
I loved how she took time to understand my skills & background & attentively listened to the challenges I was facing. I now have confidence in how to communicate and promote my services.
Justina Frost
Yoga Practitioner -
![Testimonial for website copywriting]()
You totally understood the message I wanted to share, then worked your magic by using my own words to convey that message. That takes real skill, Hayley. And hey, voila! My new website totally rocks!
Gail Page
Conflict Management Coach -
![Testimonial for content marketing support]()
Hayley's suggestions for content were incredibly helpful & gave me a fresh perspective. I got new ideas I hadn't considered before & now feel more confident about what I should talk about rather than sitting & thinking about it.
Mirna Segal, Copywriter
-
![]()
Hayley was able to concisely convey how I help my clients in a way that totally resonated with my ideal clients. I'm certain this was a contributing factor to my most successful launch to date. I highly recommend her.
Wendy Tibbotts
Marketing Coach -
![]()
With Hayley's guidance, I've learnt how to talk about my business in a way that totally clicks with my ideal audience. Now my business is attracting exactly the people I've always wanted to work with, and it's soaring to new heights.
Janine Staunton
Website Designer
About Dune Marketing
Hi, I’m Hayley!
I’m a strategic marketer with over 20 years of experience helping businesses across the UK, New Zealand, Australia, and the States cut through the noise and connect with their ideal clients through content marketing that works.
With a Master’s degree in Communication Studies and a knack for simplifying the complex, I specialise in creating content strategies that don’t just get noticed—they deliver results. Think multi-five-figure launches, emails that generate tens of thousands, and businesses transforming from zero ideal clients to thriving and profitable.
My approach combines smart strategy with storytelling that speaks directly to your audience. Whether it’s crafting content that builds trust, creating campaigns that generate leads, or making your online presence impossible to ignore, I’ll work with you to develop a plan that feels intentional and doable, not overwhelming.
Because here’s the thing: marketing doesn’t have to feel like guesswork. Together, we’ll make sure your business stands out, grows, and thrives. All without the stress.